Hello, I am Yolanda Vera Salmerón.
A product & UX/UI designer creating beautiful, relevant solutions through the lenses of cultural interpretation.

With a focus on the beauty industry, I design products that are right for the people using them, which changes the moment a product crosses a border.
My process starts with cultural research into the market and its users, ending in digital solutions and strategies.
I work between Korean and Western conventions to give a deeper layer to the results, enhancing their value.